The Most Highly Engaged Audience in the Industry

Fine Woodworking reaches the largest and most highly engaged audience of actively involved woodworkers in the industry. And their numbers are growing each year! They're smart, affluent, influential men who take so much pride in their craft, 95% own their own workshop!

With an average HHI $121K, our audience has the spending power—and desire—to equip their workshops with the most up-to-date, high-quality tools, supplies, and materials ... and theyre eager to buy right now!

Whether they're looking for expert advice or design inspiration, Fine Woodworking, FineWoodworking.com, and StartWoodworking.com are their go-to resources.

  • #1 in purchasing power: $1.4 billion a year on tools and materials (an average of $7,024)
  • Complete 8.3 projects a year
  • Spend an average of 11 hours a week in their workshops

Fine Woodworking Audience Demographics:

  • Male/Female ratio: 99% / 1%
  • Average Age: 60.8
  • Average HHI: $121,000
  • College Degree or Higher: 71%
  • Median Home Value: $444,079