Custom Campaign ResearchCategory: Campaign, Custom Content, Web
Partner can benefit from both a pre- and post study survey conducted by Fine Woodworking prior to airing a podcast or general full-circle digital campaign to determine how overall brand awareness and likeliness to purchase partner’s products was affected.
- These surveys provide metrics and insights into:
- Brand perception
- Likelihood to purchase
- Other custom questions depending on advertiser’s goals (purchase consideration, brand loyalty, etc.)