Fine Woodworking Media Kit |

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About Fine Woodworking

Fine Woodworking is the most trusted and highest quality woodworking resource where advertisers get it all: award-winning content, 1.8 million of the most engaged woodworkers, and a choice of platforms that can be custom packaged just for you.

Fine Woodworking Reaches Woodworkers Everywhere

Paid circulation (160k)

Email subscribers (230k)

Digital reach (2.4m pageviews)

Social reach (453k+)

Paid online memberships (49k)

Source: Taunton Audience Profiling Study, Harvey Research Inc., Google Analytics

Reach A World of Deeply Engaged Woodworkers

If you’re looking to target active enthusiasts, Fine Woodworking has you covered, with a continuous multi-channel conversation.

Our Audience Demographics

98%

male readers

$156k

household income

96%

have access to a workshop

$7.3k

spent yearly on related purchases

Committed and Engaged Woodworkers

3

hours spent reading each issue

$30

average subscription price

8.6

years average subscription length

Learn More about our 1.8 MILLION+ Brand Universe.

Get in Front of Our Highly Engaged Audience

Our audience relies on us for best-in-class industry content and best practices to help them succeed — they are highly engaged and willing to pay a premium for our content — ensuring your products get noticed.

87%

read 4 out of the last 4 issues

92%

have positive renewal intention

95%

trust the information in Fine Woodworking

Tap Into $1.2 Billion in Collective Purchasing Power

Our audience has over $1.2 billion to spend, and are willing to purchase products as a result of advertising they see in Fine Woodworking.

80%

have requested information on a product or service they saw advertised in FWW

93%

would consider purchasing a product as a result of seeing advertising in FWW

93%

bought woodworking materials this year

2019 Editorial Calendar

Jan/Feb 2019
FWW Issue 273
Ad Close 10/12/18
Materials Due 10/19/18
On Sale 12/11/18
Read more details

Furniture Projects
FWW Special Interest Publication
Ad Close 11/09/18
Materials Due 11/16/18
On Sale 01/08/19
Read more details

March/April 2019
FWW Issue 274
Ad Close 12/21/18
Materials Due 12/28/18
On Sale 02/19/19
Read more details

Outdoor Projects
FWW Special Interest Publication
Ad Close 01/11/19
Materials Due 01/18/19
On Sale 03/12/19
Read more details

May/June 2019
FWW Issue 275
Ad Close 02/08/19
Materials Due 02/15/19
On Sale 04/09/19
Read more details

July/August 2019
FWW Issue 276
Ad Close 04/12/19
Materials Due 04/19/19
On Sale 06/11/19
Read more details

September/October 2019
FWW Issue 277
Ad Close 06/07/19
Materials Due 06/14/19
On Sale 08/06/19
Read more details

Tool Guide 2020
FWW Special Interest Publication
Ad Close: 07/05/19
Materials Due: 07/12/19
On Sale: 09/03/19
Read more details

November/December 2019
FWW Issue 278
Ad Close: 08/09/19
Materials Due: 08/16/19
On Sale: 10/08/19
Read more details

Tools and Shops
FWW Issue 279
Ad Close: 09/13/19
Materials Due: 09/20/19
On Sale: 11/12/19
Read more details

TV Sponsorship

Rough Cut with Fine Woodworking, airing on PBS, lets you reach audiences through television.

Rough Cut with Fine Woodworking, on PBS, features host Tom McLaughlin. He is a longtime woodworker, teacher and a member of the New Hampshire Furniture Masters.

Click here to learn more details about this unique sponsorship opportunity.

Events Sponsorship

Fine Woodworking can create unique events for sponsors, putting you in touch with your customers.

From sponsorship of existing Fine Woodworking events or specially curated custom events for sponsors, Fine Woodworking offers a wealth of possibility in the events space.

Click here to find out more.