Fine Woodworking Media Kit |

About Fine Woodworking

Fine Woodworking is the most trusted and highest quality woodworking resource where advertisers get it all: award-winning content, 2 million of the most engaged woodworkers, and a choice of platforms that can be customized just for you!

Fine Woodworking Reaches Woodworkers Everywhere

Video engagement (7 million video views/year)

Paid circulation (150k+)

Email subscribers (245k+)

Digital reach (1.9 million page views)

Social reach (726k+)

Paid online memberships (49k+)

Source: Taunton Audience Profiling Study, Harvey Research Inc., Google Analytics

Reach A World of Deeply Engaged Woodworkers

If you’re looking to target active enthusiasts, Fine Woodworking has you covered, with a continuous multi-channel conversation.

Our Audience Demographics

98%

male readers

$159k

household income

96%

have access to a workshop

$4.7k

spent yearly on related purchases

Committed and Engaged Woodworkers

3

hours spent reading each issue

$30

average subscription price

8.6

years average subscription length

Download our 2022 media kit here

Tap Into $2.6 Billion in Collective Purchasing Power

Our audience has over $2.6 billion to spend, and are willing to purchase products as a result of advertising they see in Fine Woodworking.

80%

have requested information on a product or service they saw advertised in FWW

93%

would consider purchasing a product as a result of seeing advertising in FWW

93%

bought woodworking materials this year

Get in Front of Our Highly Engaged Audience

Our audience relies on us for best-in-class industry content and best practices to help them succeed — they are highly engaged and willing to pay a premium for our content — ensuring your products get noticed.

87%

read 4 out of the last 4 issues

92%

have positive renewal intention

95%

trust the information in Fine Woodworking

2021 Editorial Calendar

Jan/Feb 2021
FWW Issue 287

Ad Close 10/30/20
Materials Due 11/6/20
In Home 12/16/20
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Tablesaw Tips and Techniques (Winter 2021)
FWW Special Interest Publication

Ad Close 11/06/20
Materials Due 11/13/20
On Sale 01/05/21
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March/April 2021
FWW Issue 288

Ad Close 12/31/20
Materials Due 1/7/21
In Home 02/17/21
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Outdoor Projects (Spring 2021)
FWW Special Interest Publication

Ad Close 01/8/21
Materials Due 01/15/21
On Sale 03/9/21
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May/June 2021
FWW Issue 289

Ad Close 02/19/21
Materials Due 02/26/21
In Home 04/07/21
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July/August 2021
FWW Issue 290

Ad Close 04/23/21
Materials Due 04/30/21
In Home 06/09/21
Read more details

September/October 2021
FWW Issue 291

Ad Close 06/18/21
Materials Due 06/25/21
On Sale 08/04/21
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Annual Tool Guide 2022
FWW Special Interest Publication

Ad Close: 07/09/21
Materials Due: 07/15/21
On Sale: 09/07/21
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November/December 2021
FWW Issue 292

Ad Close: 08/13/21
Materials Due: 08/20/21
On Sale: 9/29/21
Read more details

Tools and Shops Winter 2021
FWW Issue 286

Ad Close: 09/10/21
Materials Due: 09/17/21
On Sale: 11/9/21
Read more details

Events Sponsorship

Fine Woodworking can create unique events for sponsors, putting you in touch with your customers.

From sponsorship of existing Fine Woodworking events or specially curated custom events for sponsors, Fine Woodworking offers a wealth of possibility in the events space.

Click here to find out more.