About Fine Woodworking
Fine Woodworking is the most trusted and highest quality woodworking resource where advertisers get it all: award-winning content, 2 million of the most engaged woodworkers, and a choice of platforms that can be customized just for you!
Fine Woodworking Reaches Woodworkers Everywhere
Video engagement (3.1 million video views/year)
Average circulation (130k+)
Email subscribers (330k+)
Digital reach (1.5 million monthly page views)
Social reach (977k+)
Paid online memberships (36k+)
Source: Taunton Audience Profiling Study, 2022, Google Analytics.
Reach A World of Deeply Engaged Woodworkers
If you’re looking to target active enthusiasts, Fine Woodworking has you covered, with a continuous multi-channel conversation.
Our Print Audience Demographics
98%
male readers
$154k
household income
98%
have access to a workshop
$6.9k
spent yearly on related purchases
Our Website Audience Demographics
96%
male readers
$161k
household income
97%
have access to a workshop
$7.5k
spent yearly on related purchases
Our Member Audience Demographics
98%
male readers
$173k
household income
100%
have access to a workshop
$9.7k
spent yearly on related purchases
Committed and Engaged Woodworkers
3.4
hours spent reading each issue
$35
average print subscription price
11.8
years average subscription length
Download our 2024 media kit here
Tap Into $3.6 Billion in Collective Purchasing Power
Our audience has over $3.6 billion to spend, and are willing to purchase products as a result of advertising they see in Fine Woodworking.
65%
have requested information on a product or service they saw advertised in FWW
86%
would consider purchasing a product as a result of seeing advertising in FWW
100%
bought woodworking materials this year
Get in Front of Our Highly Engaged Audience
Our audience relies on us for best-in-class industry content and best practices to help them succeed — they are highly engaged and willing to pay a premium for our content — ensuring your products get noticed.
87%
read 4 out of the last 4 issues
92%
spend money on high quality materials
95%
trust the information in Fine Woodworking
2024 Editorial Calendar
Jan/Feb 2024
FWW Issue 308
Ad Close: 10/20/23
Materials Due: 10/27/23
In Home: 12/6/23
March/April 2024
FWW Issue 309
Ad Close: 12/28/23
Materials Due: 1/5/24
In Home: 2/14/24
On Newsstand: 2/27/24
May/June 2024
FWW Issue 310
Ad Close: 2/16/24
Materials Due: 2/23/24
In Home: 4/3/24
On Newsstand: 4/13/24
July/August 2024
FWW Issue 311
Ad Close: 4/26/24
Materials Due: 5/3/24
In Home: 6/12/24
September/October 2024
FWW Issue 312
Ad Close: 6/21/24
Materials Due: 6/28/24
In Home: 8/7/24
Annual Tool Buying Guide 2025
FWW Special Interest Publication
Ad Close: 7/5/24
Materials Due: 7/12/24
On Newsstand: 9/3/24
November/December 2024
FWW Issue 313
Ad Close: 8/23/24
Materials Due: 8/30/24
In Home: 9/27/24
Tools & Shops Winter
FWW Issue 314
Ad Close: 9/20/24
Materials Due: 9/27/24
In Home: 11/6/24
On Newsstand: 10/19/24
Custom Event Opportunities
Fine Woodworking can create unique events for sponsors, putting you in touch with your customers.
From sponsorship of existing Fine Woodworking events or specially curated custom events for sponsors, Fine Woodworking offers a wealth of possibility in the events space.
Click here to find out more.
Standard Media & Custom Products
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