Fine Woodworking Media Kit |

About Fine Woodworking

Fine Woodworking is the most trusted and highest quality woodworking resource where advertisers get it all: award-winning content, 2 million of the most engaged woodworkers, and a choice of platforms that can be customized just for you!

Fine Woodworking Reaches Woodworkers Everywhere

Video engagement (3.1 million video views/year)

Paid circulation (127k+)

Email subscribers (293k+)

Digital reach (1.3 million monthly page views)

Social reach (916k+)

Paid online memberships (46k+)

Source: Taunton Audience Profiling Study, 2022, Google Analytics

Reach A World of Deeply Engaged Woodworkers

If you’re looking to target active enthusiasts, Fine Woodworking has you covered, with a continuous multi-channel conversation.

Our Print Audience Demographics

98%

male readers

$154k

household income

98%

have access to a workshop

$6.9k

spent yearly on related purchases

Our Website Audience Demographics

96%

male readers

$161k

household income

97%

have access to a workshop

$7.5k

spent yearly on related purchases

Our Member Audience Demographics

98%

male readers

$173k

household income

100%

have access to a workshop

$9.7k

spent yearly on related purchases

Committed and Engaged Woodworkers

3.4

hours spent reading each issue

$35

average print subscription price

11.8

years average subscription length

Download our 2023 media kit here

Tap Into $3.6 Billion in Collective Purchasing Power

Our audience has over $3.6 billion to spend, and are willing to purchase products as a result of advertising they see in Fine Woodworking.

65%

have requested information on a product or service they saw advertised in FWW

86%

would consider purchasing a product as a result of seeing advertising in FWW

100%

bought woodworking materials this year

Get in Front of Our Highly Engaged Audience

Our audience relies on us for best-in-class industry content and best practices to help them succeed — they are highly engaged and willing to pay a premium for our content — ensuring your products get noticed.

87%

read 4 out of the last 4 issues

92%

spend money on high quality materials

95%

trust the information in Fine Woodworking

2023 Editorial Calendar

Jan/Feb 2023
FWW Issue 301

Ad Close: 10/21/22
Materials Due: 10/28/22
In Home: 12/8/22
Read more details

March/April 2023
FWW Issue 302

Ad Close: 12/30/22
Materials Due: 1/6/23
In Home: 02/16/23
Read more details

May/June 2023
FWW Issue 303

Ad Close: 2/17/23
Materials Due: 2/25/23
In Home: 4/5/23
Read more details

July/August 2023
FWW Issue 304

Ad Close: 4/21/23
Materials Due: 4/28/23
On Sale: 6/7/23
Read more details

September/October
FWW Issue 305

Ad Close: 6/16/23
Materials Due: 6/23/23
In Home: 8/2/23
Read more details

Annual Tool Buying Guide 2024
FWW Special Interest Publication

Ad Close: 7/7/23
Materials Due: 7/14/23
In Home: 9/5/23
Read more details

November/December 2023
FWW Issue 306

Ad Close: 8/7/23
Materials Due: 8/14/23
On Sale: 9/27/23
Read more details

Tools & Shops Winter 2024
Issue 307

Ad Close: 9/8/23
Materials Due: 9/15/23
On Sale: 10/27/23

Custom Event Opportunities

Fine Woodworking can create unique events for sponsors, putting you in touch with your customers.

From sponsorship of existing Fine Woodworking events or specially curated custom events for sponsors, Fine Woodworking offers a wealth of possibility in the events space.

Click here to find out more.